STC TC logo

STC TC Communicator
Published by the Twin Cities Chapter of the Society for Technical Communication
                                                                                                               June 2017, Volume 3, Issue 6
Our June Meeting

This Old Tech Writer: DIY Tricks to Stay Marketable

Like houses, careers need more than upkeep – sometimes they need fix-up work. Ageism is a reality that we’re likely to encounter in our 20s and again after 45. But it doesn’t have to hold you back. Whether you’re starting to get solicitations from AARP or just starting to get established, a handful of do-it-yourself strategies can position you as the candidate everyone wants.

June 13, 2017
5:30 pm - 7:30 pm
Wilder Foundation
451 Lexington Pkwy N
St. Paul, MN 55104

> Free Parking in Ramp


Register Here
About the Presenter Karen Mulholland:
Karen Mulholland has been a technical communicator since her late 20s; her career took off at 48. She has worked as a staff manager at an employment agency, and prefers her current Jill-of-all-trades position as senior technical writer for the Vaddio brand at Milestone AV Technologies.

Karen recently escaped Austin, Texas and now lives in Crystal with her cats and a small collection of vintage hats.



The Top 5 Ways to Improve Your Web Content
By Ayanfe Adewoye

A solid web presence is crucial for any organization or cause. Millions of people use the internet every day, and if there’s one thing that makes someone leave your site, it’s poorly organized web content. 

Here are some quick tips that can help improve the content on your website, courtesy of Kristina Halvorson’s book Content Strategy for the Web:

1. Do less, not more
Many writers know the saying “when in doubt, cut it out,” and this same principle applies to managing web content. Less content is easier to manage, is more user-friendly, and costs less to create. As long as your content supports key business objectives and supports the user completing a task, you’re fine. Many organizations fall into the trap of trying to attain critical-mass in their content, but this ends up failing as they lose track of their content, their users hate navigating their site, and production costs go up.
2. Figure out what you have and where it’s coming from
In order to accurately assess your web problems, you must conduct a content audit, or an assessment of your web content. Content audits are often recorded in an Excel spreadsheet and detail specific attributes of the content. UX Mastery has a fantastic article on creating content audits if you want to learn now.
3. Learn how to listen
In any organization, responsibility for content is shared. There are several roles and responsibilities within the content creation process, and they deserve to be heard as the process goes along. Even outside of the content creation process, no one knows better what your user needs than your user. We can’t truly know unless we listen to them.
4. Put someone in charge
Any website needs to have an empowered individual who is in charge of all things content related. Keep in mind that this doesn’t mean said person is in charge for all content creation, delivery, and governance; rather, they have the same role as an editor-in-chief for a newspaper. They are responsible for maintaining a good eye on the content and the day-to-day oversight of the content standards and processes.
5. Start asking “Why?”
Web content is incredibly easy to publish due to the accessibility of technology. Want to create a video series? You Tube and Video can help you out. How about a blog? WordPress, Weebly, and several other blogging sites can help you out, too. Before creating a new page, You Tube channel, deliverable, or anything on your site, simply ask yourself: “Why am I doing this?” Remember, just because you can put something online doesn’t mean you should.

STC TC has created a Facebook group. It's basically a chat room where members who are on Facebook can join a private discussion of all things tech comm!

Join us here. Your requests will be approved as they come in.


Copyright © 2017 by STC TC. All rights reserved.