Media advisory / Interview / photo opportunity AT&T’S IT CAN WAIT SIMULATOR TO MAKE A PIT STOP AT THE BROOKHAVEN HIGHWAY SAFETY DAY IN PARTNERSHIP WITH THE EMPIRE STATE MOTORCYCLE SAFETY EDUCATION PROGRAM TO EDUCATE ATTENDEES ABOUT THE DANGERS OF USING A SMARTPHONE WHILE DRIVING Saturday, September 19th 11 a.m. to 3 p.m. What:
New research from AT&T
* shows that smartphone use while driving has grown beyond texting to social media, web surfing, selfies and video chatting. Nearly 4-in-10 users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat. This is why AT&T’s It Can Wait
campaign is committed to informing people about the dangers of smartphone use behind the wheel.
To drive home these new findings, and the message “It Can (All) Wait,” AT&T has teamed up with the Empire State Motorcycle Safety Education Program
to bring the company’s It Can Wait campaign and online simulator to the Brookhaven Highway Safety Day.
AT&T will present the “It Can Wait” program, as part of a national, public education program to curb smartphone use while driving across the country and will bring its “It Can Wait” online simulators that will allow attendees to experience the dangers of driving and texting in a safe environment.
The “It Can Wait” simulator comes with an interactive steering wheel and gas/brake pedals and a smartphone to send/receive text messages. The simulator will tell the driver when to start, speed up, slow down and when a text has been sent. The driver needs to follow all traffic laws, speed limits, and red/green lights while reading/sending texts sent to the cell phone attached to the simulator. The online simulator is also available free at www.itcanwaitsimulator.org
Nationally AT&T is asking the public to take the pledge on September 19 and share the “It Can Wait” message with their family, friends and members of the community. The public is encouraged to visit ItCanWait.com
, where they can take the pledge to keep their eyes on the road, not on their phones, and share their pledge with others via Twitter (#ItCanWait) and Facebook. There will also be a large pledge board at the event that attendees will be encouraged to sign.
Event goers also will be educated on how they can change their behavior behind the wheel and ways today’s technology can assist including AT&T DriveMode®, a free app that automatically sends a reply to an incoming text messages when you are driving.
What started as a campaign focused on not texting and driving has now expanded its focus to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, the campaign has:
Where: Safety Town, Holtsville Ecology Site,
- Helped drive awareness of the dangers of texting while driving to about 90% for all audiences surveyed.
- Inspired more than 7 million pledges not to text and drive.
- Worked with departments of transportation in various states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
- Behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email—one look is all it takes. AT&T recently conducted a survey that found even though the public knows texting while driving is dangerous they continue to do it while behind the wheel—and they also use their smartphones to email, post photos on social media- even take video—while driving! That’s why AT&T’s “It Can Wait” public education program to curb texting while driving was expanded to include all activities with a smartphone while behind the wheel—“It Can ALL Wait”.
249 Buckley Rd, Holtsville, NY 11742When: Saturday, September 19, 11 a.m. to 3 p.m. Visuals:
Online It Can Wait simulator
Opportunity for reporters/videographers/photojournalists to experience simulator
Interview opportunities with simulator “drivers,” representatives from the Empire State Motorcycle Safety Education Program and organizers of the Brookhaven Highway Safety Day CONTACT:
Benjamin Roberts, AT&T, 716-262-5883, firstname.lastname@example.org